What we set up for each language
- Translated page addresses, titles and meta descriptions, written for searchers in that language rather than copied across.
- hreflang annotations linking every page to its equivalents, including an x-default for visitors whose language you do not cover.
- Correct language attributes on every page.
- schema.org structured data for your organisation, services and FAQs.
- A sitemap covering all language versions, submitted to Google Search Console and Bing Webmaster Tools.
- Definition-first openings and short question-and-answer sections that AI tools can quote without distortion.
Where multilingual sites usually go wrong
| Problem | Effect | What we do instead |
|---|---|---|
| Visitors redirected automatically by IP address | Search crawlers and travellers may never see some versions | Suggest a language, never force it |
| Canonical tags pointing all languages at one version | Other language pages can drop out of results | Each page canonicalises to itself |
| hreflang without return links | Annotations may be ignored | Every page lists all alternates, including itself |
| Machine translation published unchecked | Awkward wording, lower trust | Native review of key pages |
GEO in practice
AI answer engines summarise sources and sometimes cite them. Pages that state clearly who you are, what you offer, where and for whom, in consistent wording across languages, are easier for those systems to interpret. We structure your content that way. Whether a particular engine cites a particular page depends on many factors no provider controls. What helps most is consistency: the same company name, services, locations and contact details in every language, on every page and in your structured data, so no version contradicts another.
How the work proceeds
- We start from the services you sell in each country and the questions clients ask there.
- Each service gets a page per language with a direct answer near the top.
- Technical setup is completed before launch.
- Analytics show which language versions attract visits and requests.
- You add articles over time; the blog and editor are included on Professional.
What this service does not include
Keyword research in each target language, done with native speakers, is valuable but sits with you or a specialist unless agreed otherwise. We do not buy links, run paid advertising or generate reviews, and we do not guarantee rankings or AI mentions in any market. Results depend on competition, content quality, domain history and changes in search and AI systems.
For the structural decisions behind a multilingual site, read subfolders, domains and hreflang explained, or see how we build websites in several languages.
Common questions
Do I need a separate domain for each country?
Usually not. Language subfolders on one domain are simpler to maintain and share the domain's history. Country domains can make sense for large, separately managed operations; our multilingual structure guide covers the trade-offs.
Does hreflang improve rankings?
hreflang does not raise rankings by itself. It helps search engines show the right language or regional version to each searcher, which reduces the wrong page appearing in the wrong country.
Which package includes SEO and GEO?
Advanced SEO, GEO/AI optimisation and analytics are included in Professional and Digital Office Premium.